Welcome first
Questions are encouraged here. Our team meets every visitor at their experience level and helps them find a clear next step.
Built in Mississippi. Built to serve.
A modern range.
A deeply experienced team.
We created one destination where shooters can find trusted guidance, quality equipment, practical training, a modern indoor range, and expert firearm services.
Our StoryOne complete destination
Everything firearm ownership should feel like.
The Range by Jimmy Primos was built to bring Mississippi a truly modern firearm facility that can support customers through every stage of responsible ownership.
Our 3,000 square foot showroom offers new and preowned firearms, ammunition, optics, suppressors, and shooting accessories. Just beyond it, eleven rifle rated indoor lanes use modern fresh air ventilation to support a safe and comfortable shooting experience.
Training, gunsmithing, firearm appraisal, and a team ready to listen bring the experience together. Whether this is your first visit or your next step, we want you to feel welcome here.
3,000Sq. ft. showroom
11Indoor lanes
75Feet downrange
What guides us
Knowledge matters most when it helps someone.
Our facility is modern, but the experience is personal. The best equipment and expertise only matter when they make visitors feel safer, more informed, and more confident.
Expertise that serves
Decades of military, law enforcement, training, gunsmithing, appraisal, hunting, and business experience support every conversation.
Everything connected
The showroom, indoor range, classes, and gunsmithing department work together so responsible ownership feels more complete and convenient.
Meet the team
Experience from every side of the industry.
Leadership, training, gunsmithing, and appraisal expertise come together here. Get to know the people who shape The Range experience.
Managing Partner
Jimmy Primos
A Mississippi outdoorsman, business leader, veteran, and lifelong advocate for hunting and the shooting sports.
After graduating from Ole Miss, serving as a Marine Corps officer in Vietnam, and working as a business executive in New York, Jimmy returned to Mississippi and joined his cousin Will to help lead Primos Hunting.
His love of hunting has taken him from Canada to South Africa, but he always comes back to the familiar bayous and hardwood bottomland close to home. In addition to his appearances on Outdoor Channel’s Primos TRUTH About Hunting, Jimmy has traveled widely for outdoor shows and industry events.
Jimmy has served the Archery Trade Association and the Council to Advance Hunting and the Shooting Sports. He also values opportunities to work with veterans, Wounded Warrior groups, and young people discovering the outdoor traditions that have meant so much to him.
Director of Training
Todd Matney
A veteran instructor with experience spanning the U.S. Navy, law enforcement, SWAT, competitive precision shooting, and the U.S. Secret Service.
Senior Gunsmith
Keith “Tater” Tatum
A school trained gunsmith and machinist whose attention to detail supports everything from routine repairs to precision builds.
Firearms Appraiser
Ken Oilschlager
A certified firearms appraiser with deep knowledge of vintage and modern firearms, collectible markets, insurance needs, and estate valuations.
Come see what we built
The best introduction happens in person.
Visit the showroom, see the range, meet our team, and discover how much is available under one roof.